SBeta Technology™ is a young and growing company. We realise a few things about our business we need to be very good at what we do to grow and retain our clients. We are very open about all that we are doing on a client account to show a clearly attributable result. We believe that the return has to be linked back to the bottom line, which is why we spend a lot of time understanding the client business and then designing metrics which link the online campaigns to the overall business goals. SBeta Technology™ has a flexible approach. You can choose to capture data using your existing systems or use SBeta Technology™'s in-house web analytics tool for this purpose. The reporting requirements are defined based on your business requirements.